Introduction
Let’s start by taking a close look at some of the top influencers on
YouTube.
Number 1 is still PewDiePie, with 108 million subscribers. His name is
Felix Kjellberg and he’s a Swede living in the United Kingdom.
PewDiePie is known for popular videos where he broadcasts a running
commentary as he plays video games.
And people love watching him play. His coverage has expanded into
commentary and coverage of popular internet memes and viral videos.
In 2019, he made $13 million.
Coming in second place is the “Kids Diana Show,” featuring Russianspeaking Diana and her brother Roma as they unbox toys and go on
fantastic adventures.
They have 73.2 million subscribers who love watching them open their
packages.
A YouTube influencer is someone who has cultivated a massive
audience in their niche, industry, or field.
Due to their immense platforms and massive outreach, these
YouTubers have the power to set trends and influence their audiences.
This has led to the rise of YouTube influencer marketing, because
companies want these people to spotlight their products in front their
ever-growing audience.
You’ve likely seen YouTube influencers at work for yourself, and many
of them seem to be having the time of their lives. There are influencers
in every niche and industry: from video games, travel guides and
experts, or just sitting at their desk opening packages or reviewing
products or books—and getting paid for it!
It seems to be an effortless way to amass a fortune, right?
However, the truth is, becoming a YouTube influencer will take time
and commitment. You’ll need to create a plan early on, and then work
consistently towards reaching those goals.
The outcome?
There’s a lot of money to be made in the world of YouTube influencers!
In addition, you can have a blast doing it.
This special report will provide you with all the information you need to
get started. So, without further delay, let’s begin
Learn from the Best
Let’s start by taking a close look at some of the top influencers on
YouTube.
Number 1 is still PewDiePie, with 108 million subscribers. His name is
Felix Kjellberg and he’s a Swede living in the United Kingdom.
PewDiePie is known for popular videos where he broadcasts a running
commentary as he plays video games.
And people love watching him play. His coverage has expanded into
commentary and coverage of popular internet memes and viral videos.
In 2019, he made $13 million.
Coming in second place is the “Kids Diana Show,” featuring Russianspeaking Diana and her brother Roma as they unbox toys and go on
fantastic adventures.
They have 73.2 million subscribers who love watching them open their
packages.
Third is another children’s series: Like Nastya. This one features
Russian-American Stacy who plays with toys and goes on adventures
with her family. Stacy has 67.9 million followers.
Vlad and Niki, with 61.5 million subscribers, are in fourth place with
their videos showing the brothers playing with toys and showing off
their daily adventures.
And the fifth most popular influencers for 2021 are “Dude Perfect,” five
American guys who perform trick sports shots and feature famous
athletes playing along with them.
They’ve expanded into comedy recently, and the crew is often joined
by their giant panda mascot. Their viewers love watching them set up
their trick shots and perform with other athletes.
Other successful influencers include MrBeast, aka Jimmy Donaldson,
who is known for two types of videos: viral challenges (like counting to
100,000 in one video) and attention-grabbing charity stunts (like
donating thousands of dollars to small Twitch players or waitresses).
And then there’s Smosh, a comedy troop who performs skits and
comedy series spinoffs, and Kimberly Loaiza, one of Mexico’s most
popular social media stars who features videos on lifestyle and music.
The success of video creators like these has shifted the way traditional
marketing works, as well as the ways that companies can reach their
customers through social media.
There’s a lot of money in the marketing industry, especially with
influencer marketing.
But how can you break into the industry and start making money
yourself?
Let’s take a closer look!
Becoming an influencer
Becoming a YouTube influencer is not going to be a simple journey, but
just as you’ve seen in the previous chapter, there are many people who
have carved out a lucrative income by doing it, and so can you—it’ll just
take perseverance and determination.
Start by creating a plan of action.
This is where you’ll lay out exactly what you’re hoping to get out of
building a YouTube presence. So, focus on your objectives and overall
goals.
This is going to help you figure out what sort of video content you
should create, and help to determine who your target audience is.
What you’re looking for is clear direction and intent so you can lay
down a strong foundation for your business. And that’s exactly what
becoming a YouTube influencer involves: building a targeted, flexible
and rock-solid business.
Here are some steps you can take to get your YouTube influencer career
off the ground:
Step 1: Create a YouTube account and channel.
This is an obvious first step, but you’d be surprised how many people
leave this until last.
It’s wise to start with this so that you can begin to visualize your
channel’s overall brand, including your design as well as the type of
graphics and thumbnails you’ll use, and of course, your content.
Set up an account and a channel name that is easy to remember and
that reflects what you’re doing.
Use keywords that tell people exactly what your channel is about, or
follow in the footsteps of influencers such as Marques Brownlee, who
uses his initials plus the abbreviation for high definition to create his
channel name: MKBHD.
It’s short handle that’s instantly recognizable across all his platforms
and memorable, which is key
Brownlee reviews tech, so the high definition refers to his content and
gives you a hint of what’s to come.
Step 2: Choose Your Niche.
Next, you want to develop your channel’s goals and content which
starts by defining your target audience and niche.
This isn’t always an easy task, especially if you are thinking about
catering to multiple markets.
Step 3: Define Your Voice
Defining the voice of your brand and your channel is one of the most
important things you’ll do, and it’s always best to start once you’ve
nailed down who your average subscriber will be.
Many influencers have said that in order to figure out who their market
is, they created what is called a subscriber snapshot, which includes
example demographic information.
This would include gender, age, location, interests, passions,
employment, hobbies of those who would likely be interested in your
content.